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9min chapter
E14: Everything You Need to Know About Pricing Products
Run the Numbers
Navigating Pricing Strategies for Products
The chapter explores various pricing models, discussing the psychology of pricing and challenges in changing established norms. It emphasizes the importance of regular price adjustments to reflect product value evolution, especially for early-stage companies. Additionally, it delves into the strategy of private equity firms increasing prices gradually to maximize revenue, along with real-life examples of revising pricing models and the impact on market dynamics.
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