
What is the future of eCom? on DTC Hotline Episode 1
Ecommerce Playbook: Numbers, Struggles & Growth
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Enhancing Customer Value Strategies
This chapter focuses on strategies to improve customer lifetime value (LTV) for a struggling home goods business, emphasizing the importance of enhancing first-time customer acquisitions. It discusses the variation of LTV across different product categories and highlights successful tactics used by similar brands to effectively attract new customers.
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