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Moving from services to products - Kirsten Mann on The Product Experience

The Product Experience

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How to Pricing Your Products and Services

Pricing is always a challenge I mean any organisation I've waited it's for it's challenging um the and I would say we were suffering the Goldilocks experience in the sense of Australia had set its prices too low. We wanted to get just right in Australia in the US so part of that was cross-functional team effort. And then really the ultimate test is that you've then been able to sell it at that level and and thinking to new customers as well.

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