Jim Trueblood doesn't just run a brokerage—he runs the largest Zillow and Realtor.com partner in Indiana, and he's just getting started. In this episode, James and Keith dig into how Jim scaled from solo agent to leading 225 agents across Indiana and Kentucky, with $750M in production and a bold approach to growth.
From tech stack precision to lead gen discipline, Jim shares what it really takes to scale in today's market. You'll hear how he:
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Bought all the leads (and maxed every contract)
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Held on through sleepless nights and startup chaos
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Uses physical offices as brand statements
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Sets clear standards for agent performance
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Audits lead ROI like a boss
It's honest, tactical, and full of sharp Midwest wisdom for anyone who wants to grow without apology.
Give your clients the competitive edge with Zillow's Showcase. Discover how this exclusive, immersive media experience—featuring stunning photography, video, virtual staging, and SkyTour—helps agents drive more views, saves, and shares. Agents using Showcase on the majority of their listings on Zillow list 30% more homes than similar non-Showcase agents. Learn how to stand out and become the agent sellers choose.
https://www.zillow.com/agents/showcase/
Connect with Jim on LinkedIn.
Learn more about Trueblood Real Estate on Facebook - Instagram and online at truebloodre.com.
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This podcast is produced by Two Brothers Creative.
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