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SYSK Choice: A Guide to Your Insides & How Salary Transparency Helps Our Performance

Something You Should Know

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The Medicalisation of a Low-Key Issue

The best way to reduce the risk of having bad breath is to clean your teeth. Listerine releases alcohol-free versions of it and it still works as a mouthwash. But you're completely right that the medicalisation of a previously sort of low-key issue that no one really talked about is what allowed them to sell their products. So really Listerine created a problem and they were the solution.

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