2min chapter

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Dr. Alia Crum: Science of Mindsets for Health & Performance

Huberman Lab

CHAPTER

I'm Not a Health Influencer, but a Celebrity Influencer

Any food that's packaged and can be sold as can be woven into a film or am promoted by a celebrity influencer, because they'll get paid. But the interesting thing we found in those studies is that it wasn't driven by promoted content or branded content. And so there's a lot of flexibility in what, you know, these producers or influencers could show on their media. Although it goes both ways. The public is reacting to this. They're more likes on posts about unhealthy foods.

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