2min chapter

Adspend with Ash Melwani and Rabah Rahil cover image

EP 04 - The TRUTH About What's Working In Media Buying Right Now

Adspend with Ash Melwani and Rabah Rahil

CHAPTER

Is There a Higher Consciousness Level?

Ada, one thing i will say real quick is that when we got very specific about the single angle or benefit that we're pushing. Whereas before we were talking about like, tacolege and it's good for this, this, this and this. When we just focused on this, the engagement increased, because now everybody in the commets were talking about the same exact thing. I think it's alsojs, a higher cognive load, right? Like its like and there's an other kind of thing too, where there's a certain aspect of too good to be true,. Ada: People are people buying on no regret strategy. And people would rather make no choice than make

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