Podcasts are ruining our lives. That, at least, is the thesis of the sometime podcaster, Liel Leibovitz. It’s the insidious charm of chat, Leibovitz believes, that is behind the faux intimacy of popular podcasters like Joe Rogan. Speaking from Tel Aviv, the Tablet magazine editor-at-large argues that what began as a revolutionary medium for deep, unfiltered conversation has devolved into the same shallow journalism that plagues mainstream media. Podcasters, Leibovitz contends, have traded meaningful discourse for chummy celebrity interviews, creating parasocial relationships that feel intimate but deliver little substance. The medium's unique power to reach listeners in their most vulnerable moments—while doing dishes, walking dogs, working out—has been weaponized into artificial friendships that replace genuine human connection with performative conversations designed to maintain access rather than pursue truth. So what should wannabe podcasters and their audiences do? You could, of course, stop listening to podcasts like this one or Leibovitz’s once popular Unorthodox show. Alternatively, as he suggests, you could start your own militantly anti-podcast Podcast (as he is planning with his revamped Unorthodox show), thereby reuniting the medium with the message.
1. Podcasts create dangerous parasocial intimacy Listeners develop artificial relationships with hosts they've never met, epitomized by the fan who named her cat after Leibovitz. This faux intimacy makes audiences trust podcasters more than they should, replacing real human relationships with performed ones.
2. The medium has abandoned its revolutionary potential What began as a way to have deep, unfiltered conversations unavailable on mainstream media has devolved into the same shallow access journalism, with podcasters prioritizing celebrity guests and maintaining chummy relationships over pursuing truth.
3. Intimacy doesn't equal authenticity The failure of Clubhouse (which offered real interaction) versus the success of podcasts (which offer performed intimacy) proves people don't actually want genuine connection—they want the feeling of intimacy without the work of real relationships.
4. There's still hope for the medium Leibovitz argues we're at a "Fred Friendly moment"—ready to discover what podcasting can truly accomplish beyond its current limitations. He believes audiences will respond to genuinely substantive content when offered it, citing positive reactions to rare moments of real questioning.
5. AI will increase the value of authentic human voices As artificial content proliferates, genuinely human storytelling, conversation, and analysis will become premium commodities—making this the perfect time for serious podcasters to distinguish themselves through authentic, meaningful discourse.
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