The Importance of Retro Advertising in Survival Gear

"It seems like it should be there because it's the way, I mean, just from like a marketing packaging perspective," he says. "I love retro book covers and movie posters and all that sort of a thing." The field was always recycling those old-school adverts for survival gear when they were in military surplus stores. 'You see an American ninja and all of a sudden the guy would just fall over'

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