How Saud Juman Used the Creative Well and Content Marketing to Start, Grow, and Exit Policy Medical
Niche Pursuits Podcast: Find Your Next "Niche" Business Idea!
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How Did You Come Up With Content Ideas?
I realized that I can't afford to go hire healthcare specific consultants to write content for us. And also it didn't feel right to have other people writing content because we should be the experts. So what we ended up doing was we would gather the employees for a lunch and learn, you know, just get some pizza. We were brainstorm ideas that people had for content. They're really asking about, can we integrate Microsoft Office into the cloud? Right? Back then, for example, Google Docs was in a thing,. The idea of taking Microsoft Word and integrating into the cloud so people can collaborate on one document remotely. That was that was a big push.
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