Innovating Through Experimentation

Before Elon Musk rebranded Twitter, X was already in use — at Google. Google X was Google's secret research lab, where Google's most imaginative ideas came to life.

As CEO and co-founder, Astro Teller's job is to harness X's wildest, most futuristic technology to solve the world's hardest problems. The same "moonshot factory" that created Google Brain and Waymo self-driving cars is also working on carbon capture, laser-beam Internet, delivery drones, and more.

I sat down with Astro to discuss how we build cultures of radical innovation. He shares some useful wisdom about unlearning what we know and why the counterintuitive approach is the key to landing moonshots.

This...is A Bit of Optimism.

To learn more about Astro and his work, check out:

X, the moonshot factory