2Bobs—with David C. Baker and Blair Enns cover image

Ditch the (Sales) Script

2Bobs—with David C. Baker and Blair Enns

CHAPTER

Frameworks vs Scripts in Sales

The chapter delves into the debate between using sales scripts and frameworks in selling. It explores the preferences of creative individuals for freedom and improvisation, while acknowledging the needs of low autonomy individuals for visibility and structure. The hosts conclude that frameworks strike a balance and discuss their benefits in sales training.

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