
S4 E2: Facebook Ads/Prime Energy Drink’s Brilliance/Honest Co.’s Insanity
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The Importance of Pricing Your Products
I'm surprised that there is not a personal care brand. Not... I'm surprised there isn't a personal care manufacturer, like Mary Berry, doing this more often. One of the ways to differentiate yourself is pricing. Our deodorant was intentionally priced super high,. Because people were like, why is this deodorant? 2x more than everyone else's?" "We could just launch with a $200 serum," he says. 'It'll crush'
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