Do You F*cking Mind? cover image

206. The Ick. Is it instinct? Do I run or do I stay?

Do You F*cking Mind?

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The Prowst Phenomenon

Odor evoked memory is also known as something called the Prowst phenomenon, which is a writer I believe who wrote about this intense wave of emotions that he felt when he had cake that fell into tea. So it's kind of this concept Have you ever been walking down the street and you've smelled a perfume or you've gone to someone's house and it's taken you right back To a time in your life often? Or you might have smelled like a brand of deodorant That you used to use when you were like 15 and you remember you get this vivid vivid memory Of something that happened around that deodorant for example. It actually has a lot to do with the

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