Embracing Customer-Centric Selling and Marketing Integration

This is episode 705.

Read the complete transcription on the Sales Game Changers Podcast website.

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Today's show featured an interview with Marc Monday, Vice President, Global Partnerships & Alliances at Deltek.

Find Marc on LinkedIn.

MARC'S TIP:  "Embrace marketing. Don’t fall into the trap of thinking that marketing is a separate discipline from what you do. Marketing is selling. Increasingly, the data shows 68% to 75%, even 80% of all customer buying decisions are done digitally online before you ever see them in your CRM. As a sales professional, it is incumbent on you to become an expert at marketing and understanding what that is. That bridge between sales and marketing is probably the single most important thing that will set you apart."