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How Fiverr Revolutionized the Gig Economy: Insights from CEO Micha Kaufman

The James Altucher Show

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Creating a Vibrant Two-Sided Marketplace

This chapter discusses the strategies and challenges of launching a successful two-sided marketplace, focusing on supply and demand dynamics in the gig economy. It examines the experiences of platforms like Fiverr, Uber, and Airbnb in attracting users and providers while simplifying the freelance experience. The chapter emphasizes the marketing tactics that led to rapid growth and a thriving community of service providers and consumers.

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