
EP 04 - The TRUTH About What's Working In Media Buying Right Now
Adspend with Ash Melwani and Rabah Rahil
 00:00 
Is Your Ata a Sales Funnel?
Every ad, every piece of content, is just hook, story, off er. What's your hook? Are you getting people to stop? What's your story? Are you giving a compelling message? And then what's your what's your offer? Are people actually buying? That's how i look at it. I lock it usually click to purchase ratio.
 Play episode from 35:40 
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