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How to Use Writing as a Thought Leader

Steal the Show with Michael Port

CHAPTER

The Importance of Alignment in Communication

"Integrity should be table stakes. You shouldn't get a pat on the back for being who you say you are," he says. "All I'm doing is doing what I say I'm going to do, and as a result, for whatever reason, that value took hold." He adds: "When you are aligned, it becomes ... a major differentiator"

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