The Poetry of Reality with Richard Dawkins cover image

Why Ideas Spread Like Viruses

The Poetry of Reality with Richard Dawkins

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Genes, Cooperative Genomes and the Meme Idea

Dawkins develops the cooperative-gene view, offers a poetic metaphor of genomes as cooperatives (including longitudinally transmitted 'viruses'), and reflects on coining 'meme' and cultural replication, memeplexes and internet memes.

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