Subscriptions Are a Crucial Part of Growing a Business

Judith su judith is the product marketing manager at apost subscriptions em and so has all kinds of great things from an inside perspective to say on this topic. Andrew: I'm sure everybody's super tired of hearing that retention is kiing right now, but yet, it is a a piece of the bigger puzzle. Just increase retention by five % can actually increase your profits by 25 to 95% according to Band and company did a research. Judith: So i don't know, broadly speaking, you have this real interesting perspective. You probably see a lot of econ businesses running subscriptions.Andrew: Let's just start on a big picturead how are business is right now, effectively growing