Retain: The Customer Retention Podcast cover image

How To Create Customers For Life with Cole Atkinson, Senior Product Manager at Shopify

Retain: The Customer Retention Podcast

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The Challenges of Product Management in Shopify

I always find the idea of product management really cool because I think it's the perfect intersection between business and tech. As a multi-tenanted SaaS platform, you have customers stretching you in so many different directions. The challenge for us now is how do we retain our entrepreneurial spirit while also extending up market into bigger enterprise merchants? And I'm not sure if there's any other company in history that has done that successfully.

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