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Google SGE: tough times for SEO traffic

Contrarian Marketing Podcast

CHAPTER

The Search Engine Race Is Over

Eli Botts: I think the search engine race is done. It's way over. And I don't even think that Microsoft has a real interest in all of a sudden becoming the number one search engine. Google ideally would want to make this go way, but they haven't innovated. They basically copied what Microsoft and other search engines like Niva or you have already presented as a concept. But there's no real evasion. The future of an assistant, I think that's the real battle between the companies.

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