Do You Need an Experimentation Therapist? with Chris Gibbins
No Hacks: The Mindset Behind Digital Optimization and Growth
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The Role of Experimentation Therapists
This chapter explores the concept of 'experimentation therapists' and how they can help organizations overcome barriers to experimentation. It distinguishes between traditional optimization practices and a more collaborative, innovative approach to experimentation, emphasizing the need for a mindset shift. By fostering a safe environment for creative risk-taking and integrating experimentation across teams, organizations can enhance their product development processes and user-centered solutions.
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