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Theory Ventures General Partner Tom Tunguz

How AI Happens

CHAPTER

The Rise of Generative Search and Impact on Traditional Search Engines

This chapter explores the emergence of generative search as a potential challenger to traditional search engines like Google, discussing user reactions, preference among younger demographics, and longer engagement times on generative search platforms. The conversation delves into implications for Google's monetization model, the influence of SEO strategies on search results, and the shift towards licensing data to language model vendors. Additionally, it touches on compensating users for content creation, the significant financial investments in AI training models, and the comparison between cloud services and self-managed infrastructure for companies based on demand predictability.

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