The BluePrint with Dr. Erik Korem cover image

The Power of Discomfort: Chris Do on Why Obstacles are a Gift & Avoiding Comfort is the Key to Competing and Succeeding in Any Industry

The BluePrint with Dr. Erik Korem

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How Do You Find Niches for Competitiveness?

Jim Boulden: There's some really interesting research I've been digging into on physical fitness and its relationship to psychological resilience. When you train physically, you're teaching your body to turn it on and turn it off faster. But when you engage in psychological stress, the problem is we get stuck on the on switch and we need to get it off so that we can adapt. How are you finding these niches where there's a little bit of a blue ocean? Well, I think when we look at marketing and subset of marketing is positioning,. The goal of positioning is to reduce or downright eliminate competition to become one of one.

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