The first step is creating a product or a service that people absolutely love. You know, you hear the phrase, product market fit? Are we ready to grow? But how do you know you have then? How do you even quantify that? So i'm so glad you brought this up and fire nation, it is the truth. The ones that don't have it, you're kind of in denial where you're like, he soose so close, one partnership away from this happening,. These people will buy it if we do x, y and z. And the sad reality is you don’t have it yet.