The Nonprofit Email Report: Data-Backed Insights for Better Engagement
Untapped Philanthropy
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The Importance of Emotional Subject Lines in Nonprofit Engagement
The three words that tank engagement are reminder, member and meeting. We had to actually remove one word in particular from the data set because it skewed the results so much. And I would encourage people to lean into sending more emotional subject lines. It will help your engagement and I loved that finding.
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