2min chapter

IndieGameBusiness® cover image

Is There a Magic Formula for Marketing Your Game w/Marcela Torres from Joystick Ventures

IndieGameBusiness®

CHAPTER

Is It a Good Use of Your Budget to Run YouTube Ads?

If a publisher or an investment group has a place on their website, like you all do to submit stuff, do that. And then ping the person that you know at the company and say, can you push that a little bit? Yeah. So is it a good use of your budget to run YouTube ads to bring people to your Kickstarter for a game that's six months away from release? Or is it better to save that portion of the budget and add to the budget for YouTube ads at release? I am so worried about answering this because I don't want to give advice. But if there's going to be, when we all do that, that's why we're still people.

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