
Turning Podcast IP into Multi-Platform Revenue
Podnews Weekly Review
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Evolving Podcast Metrics and Industry Insights
This chapter explores the future of podcasting metrics, focusing on listener engagement statistics like time spent listening rather than traditional download numbers. The conversation emphasizes the importance of accurate data collection across platforms and highlights key industry developments such as the acquisition of Adalicious by Audioboom. Additionally, it addresses recent inaccuracies in podcast statistics reports, reflecting on the challenges of measuring the podcast landscape.
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