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Blue Ocean Strategy by Chan Kim and Renée Mauborgne | Episode 1 |
The Audiobooks Podcast
Cirque Du Soleil - A New Market Space
In less than 20 years Cirque du Soleil has achieved a level of revenues that took Ringling Brothers and Barnum and Bailey more than 100 years to attain. Located in 1984 by a group of street performers, Cirque's productions have been seen by almost 40 million people in 90 cities around the world. What makes this rapid growth all the more remarkable is that it was not achieved in an attractive industry but rather one with limited potential for growth.
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