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What the “Whole Self” Movement Means to Marketers

The Marketing Companion

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The Importance of Being Strategically Authentic

Mark O'Mara: My view of sharing is I am strategically authentic. Is there some expectation today that, you know, everybody should be talking about their faith and politics in the workplace? He says he tries to send a message that he's involved in the community but doesn't post too much on his blog or podcast. "I think when we hear this expression whole self ... it means best self"

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