The dangers of identity capitalism with Jia Tolentino
ReThinking
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Navigating Personal Branding in the Digital Age
This chapter explores the complexities of personal branding amid the pressures of identity capitalism in today's digital world. It reflects on how social media, especially platforms like Instagram and TikTok, has transformed the way individuals curate their online personas and the existential challenges that arise from this new reality. Through personal anecdotes and discussions on the evolution from traditional media to the current landscape, the chapter highlights the psychological impact of self-awareness and the commodification of identity.
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