We position the brand as it has been for over a century as everyday premium. There's a lot of value packed into that ice cream carton or into that package of cheese. And so we're trying to make it accessible enough that you're going to pick it up every week, enjoy it every week in your home. But you'll appreciate the quality that you paid a little bit more for. We are 114 year old farmer owned cooperative. It was 114 years ago. Our farmers, you know, require demand that that we that we keep the recipes the same and put a bit extra value in every product. That's helped us stand out on the shelf as we've expanded across the country
Featuring some of our favorite conversations of the week from our daily radio show "Bloomberg Businessweek." Hosted by Carol Massar and Tim Stenovec
Hear the show live at 2PM ET on WBBR 1130 AM New York, Bloomberg 106.1 FM Boston, Bloomberg 960 AM San Francisco, WDCH 99.1 FM in Washington D.C. Metro, Sirius/XM channel 119, on the Bloomberg Business App, Radio.com, the iHeartRadio app and at Bloomberg.com/audio.
You can also watch Bloomberg Businessweek on YouTube - just search for Bloomberg Global News.
Like us at Bloomberg Radio on Facebook and follow us on Twitter @carolmassar @timsteno and @BW
See omnystudio.com/listener for privacy information.