How Do You Stand Out From the Competition?

We position the brand as it has been for over a century as everyday premium. There's a lot of value packed into that ice cream carton or into that package of cheese. And so we're trying to make it accessible enough that you're going to pick it up every week, enjoy it every week in your home. But you'll appreciate the quality that you paid a little bit more for. We are 114 year old farmer owned cooperative. It was 114 years ago. Our farmers, you know, require demand that that we that we keep the recipes the same and put a bit extra value in every product. That's helped us stand out on the shelf as we've expanded across the country