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2min chapter
Yum! CMO on cultural relevance, being innovative & creative risk taking (Taco Bell, KFC, Pizza Hut) - Ken Muench
Uncensored CMO
Innovative Marketing Strategies and Bold Experimentation
This chapter explores the creative marketing and product testing methods of leading food brands, emphasizing rapid prototyping in local markets. It underscores the importance of bold campaigns and adaptive strategies, while maintaining an engaging and entertaining tone throughout.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode