Innovative Roots of Automatic

This chapter explores the founding principles of Automatic, emphasizing its commitment to remote work and innovation in the competitive tech landscape. The speakers discuss the challenges and strategies involved in building a unique company culture focused on open source software and equitable compensation. Additionally, they reflect on the importance of staying true to entrepreneurial visions while fostering community and addressing internal alignment.

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In this episode of The Eric Ries Show, I’m joined by Matt Mullenweg, CEO of Automattic and co-founder of WordPress, the open-source platform that now powers 43% of the internet.

Recorded on the 20th anniversary of Automattic, our conversation is a deep dive into what it takes to build enduring companies on top of open infrastructure. We explore Matt’s open-source philosophy, why WordPress has stayed true to its roots, and how Automattic continues to innovate, from pioneering remote work to rethinking compensation models.

In our conversation today, we talk about the following topics:

• The early days of WordPress and its open-source fork from b2/cafelog

• Why trust is a company’s greatest asset—and how open source fuels it

• The overlooked power of open standards like RSS

• How open source moved from fringe to mainstream, and is even embraced by Microsoft

• Why Automattic started remote-first in 2005, long before it was common

• How global salaries help Automattic attract and retain top talent

• Automattic’s alignment offer that reinforced team commitment and focus

• What Matt’s excited about in AI

• And much more!

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