Axie Infinity, Ronan Dex Equals Project X

Axi is building the web three aggregator and backwards integrating to own as much of the value tain as possible. The plan is to make it easier for players to exchange their axi related tokens into money spendable in the real world, which is critical for play to earn. By creating something enjoyable in its own right and attracting a ton of eyeballs, axe is attracting capital that's not seeking urn. That lowers its cost of capital and creates free revenue in a way that a defi protocal can't.