How Do You Grow Your Own Product?

Ink got, as you mentioned, from zero to a million organic visitors per month in a span of six months. Can you walk through at a high level how you guys were able to do that? So the fundamental idea behind growing dramatically is really having a competitive mindset and saying, "How can I dominate a certain niche?" And then what we do is we exhaustively find every possible thing that people could possibly want to know about every single topic.

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