The PR Week: 3.30.2023 - Therese Caruso, Zeno Group
The PR Week
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The Importance of Understanding Generation Self-Defined
Younger generations are not participating in sports the way other older generations ever did. The NBA is doing well with younger audiences because they're focused on players and the role of specific players versus just the sport in general. "I don't think they're represented well within agencies at the moment, but I do think that it's getting better," Rais says.
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