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How to Navigate a Crisis Successfully Unlocks the Next Level of Value Creation
i'm not throwing anyone under the buswe we did. I don't think there was any way to navigate that differently, i think automated emales that went out to customers could have been handled a little bit better. And when an early investor called me throughout this and said, hey, chin up. You know, navigating a crisis successfully unlocks the next level of value creation for the company. And i i've had that in mind the entire time, and i'm just doing what i can to make that for sugar a reality,. both for apsolut and for the financial system.