How to Get Back 90% of Your Revenue With Zero Marketing

Ross: I think when we look back, we'll see that companies had to make a lot of adjustments here that are going to be viewed as good changes long term. Airbnb lost 90% of their revenue in a month after COVID hit and they literally just stopped marketing. Primado was like, okay, so we're spending all this money for nothing. And the vast majority of what we do is like me posting on LinkedIn Ross posting on LinkedIn members talking about bravado SEO of content that's indexed from our war room. None of that cost a dime. You know, it's just not the way it works.