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How Ladder Nailed Product/Channel Fit on TikTok and Meta to Grow 2,000%

Subversive

CHAPTER

Community-Driven Growth in Fitness Apps

This chapter delves into the impact of influencer marketing and community engagement on fitness app growth, particularly through platforms like TikTok and Instagram. It highlights the significance of user retention strategies, gamified elements, and personalized programming led by coaches to foster a thriving user community. Additionally, the discussion addresses the evolving social media landscape and the importance of diversifying marketing efforts while maintaining a focus on user experiences.

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