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25min chapter
Med Spa Management & Profitability Strategies - Interview with Terri Ross
Med Spa Success Strategies
Navigating Med Spa Value and Strategies
This chapter explores the unique value proposition (UVP) of med spas and its impact on consumer purchasing decisions. The discussion highlights the complexities of brand positioning, pricing strategies, and the challenges of effectively communicating value both internally and externally. Emphasizing the importance of understanding financial metrics and customer lifetime value, the chapter provides insights on marketing strategies and operational management to foster patient retention and business success.
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