4min chapter

Marketing Week cover image

This Much I Learned: Nike's Greg Hoffman on creative leadership

Marketing Week

CHAPTER

Brand Identity Excellence - What You Wish You'd Known

Greg, thank you so much. I just love hearing about your kind of take on sort of brand identity excellence and this commitment to the detail. What do you have for people starting out aspiring marketers or creatives that are kind of kicking off their career today? Greg: Well, a couple paths come to mind in terms of some of the areas that I believe kind of the future of creative leadership within marketing or design needs to make sure they're focusing on.

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