Streaming and Payroll - Is That Really the Case?

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It wouldn't would end up in an easy decision, because if you think about it, you were directly acquiring these as a means as your customers and offering payroll and then HR. You know that you're probably sacrificing growth in your core business because you're taking away resources from it. But that's in order to make the long term much more sustainable and like really aligned with what's best for the customer. So, that's why we did it. And it wasn't an easy decision,. but I think it's the right one.

Gusto (YC W12) provides growing businesses with everything to take care of their team. Today, more than 200,000 businesses use Gusto for payroll, employee benefits, talent management, and more. And with the recent addition of Gusto Embedded, developers now use Gusto’s APIs and pre-build UI flows to embed payroll, tax filing, and payments infrastructure into products.

YC’s Anu Hariharan sat down with Gusto co-founder and CPO Tomer London to talk about building for new customer segments and the future of embedded finance — sharing advice for startup founders and CEOs along the way.

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