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Google's GA4 Debacle and Hiring Data Talent

eComFuel

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Discussion on BI Tools, Attribution Tools, and Media Mix Modeling

A discussion on various business intelligence tools like Looker and Sigma, as well as attribution tools like Rockerbox, North Beam, and Triple Whale. The chapter explores the features, pricing, and experiences with these tools and introduces media mix modeling as a new approach to ad measurement.

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