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From Zero to 1 Million Orders—Dossier’s Blueprint for Democratizing Luxury

Shopify Masters

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Innovative Strategies in Luxury Perfume Marketing

This chapter explores the creative marketing strategies that a luxury perfume company uses to thrive in the online marketplace. It discusses the significance of pricing, product quality, and influencer partnerships in driving consumer interest and impulse purchases. Additionally, the chapter emphasizes the complexities of unit economics and the importance of bundling products to create a valuable customer experience.

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