What Is the Media?

I've been following your work for a while and we haven't done a media criticism episode in a while, so this is a good chance to get into that. Could you define what the media actually is? It's complicated as I actually lay out in the first chapter of the book. The mainstream media is kind of another term for more on the corporate side. And then I would also contrast that with the independent media, which is a part of the media also, but is the YouTube's and the podcast,. Which is on the rise, both financially and in terms of power in the media space. They're just a very different one.