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Triangulating the Truth - Aaron Sedley, Google
Mixed Methods
Questionaire Design and Survey Quality
Survey design is a fascinating area, and one that i've learned from academics in the field and an other practitioners. It's so nice to have cleaner data up front, rather than try to make sense of kind of dirty or random data on the back end. Something that's unique about surveys is once you let a question out into the wild, you can't change it. So you're stuck with the data that you get back.
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