Nellifer: Can wellness be saved? I mean, it's really hard to talk about that because again, you're talking about over a dozen sub sectors and all of these different sub sectors claiming that they are now wellness. Do not take everything at face value. Nellifer: Coming out of the pandemic, there was such an emphasis on misinformation and on health. A lot of people right now want more evidence-based wellness. They're looking for scientific evidence. You'll see this a lot with terms like clinically tested. What does that mean? So it was tested. That doesn't mean it was effective. It doesn't mean there was a clinical trial. There has been

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