The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics cover image

327. Overcoming Speaking Anxiety: Matt Abrahams' Strategies for Confident Communication

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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The Power of Listening and Observing

This chapter discusses the importance of listening and observing in effective communication, emphasizing the mindset of helping others and the value of considering different perspectives. It also introduces the Swiss Army knife structure of 'what so what now what' for organizing information.

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